OmniVision is the world's largest independent supplier of camera chip solutions. They are ranked as the 12th fastest growing company by Fortune magazine. That kind of growth left OmniVision's previous brand unable to support the kind of innovation and market force the company had achieved. MUELLER is updating the OmniVision brand to keep pace with that growth and provide a foundation for the company to build on.

The industry standard's dark and "techy" look was abandoned in favor of a cleaner more "Swiss" style of design. We have developed several levels of print materials for multiple departments and a new web design is currently in development (look for that in March 2006).

Winning a spot in Fortune magazine's list of "100 best companies to work for" is a victory for any company, especially when you are the 16th largest company in the US. The goal of the materials we developed for McKesson was to do just that by creating an engaging narrative about their culture using stories and visuals submitted by employees. We developed an interactive CD-ROM with a companion booklet, and a packaging system that tied all the presentation elements together in a big "McKesson orange" box - not something to be overlooked.

The booklets we developed for this project were so popular in-house at McKesson that they have found new life as recruitment tools. They are now on their third print run.

1031 Exchange Options is a leading real estate investment consultancy that has grown exponentially. MUELLER has provided branding and design solutions for them since day one, and recently we have revamped their materials to reflect where they are as a company now.

We developed multiple ads, an update to their stationery system and brochures, a new folder system, presentation graphics and web site updates as well.

When versatility of trade show booth graphics is critical, these freestanding 6.5 foot displays are an excellent solution. They are retractable for easy transportation, and can be arranged and adjusted to work in any trade show booth environment.

In 2003 we redeveloped MAXAMINE's brand around the idea that you never really know what's going on behind the scenes of your web site until you peel back the layers and look inside. These displays further support that message and reinforce the other materials we developed for MAXAMINE including a web site, business stationary and a series of brochures.

Sales of data storage solutions have been booming at WiebeTECH. The continued growth of their business has required rethinking of how content is organized and presented to the users of their web site. With this web site update, we worked with WiebeTECH to update the user interface to bring all product categories to the home page for quick and easy access to information. A random cycling of featured products keeps the site fresh and vibrant, while scrolling menus allow users to find their products without leaving the home page.

Are you planning a brand update or starting a new company? This article is for professionals who have needs for graphic design services, but have never worked in a creative field or with "creatives" before. It is a primer to help you understand what to expect, and it lays out guidelines to help you avoid common pitfalls when working with designers. The article was written by MUELLER's creative director Kyle Mueller, so be sure to email him any feedback you may have.
(published by multiple web-zines listed below)

Creative Latitude
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