MUELLER has been partnered with Allin Corporation for four years now providing creative solutions to their clients. When it came time for Allin to refresh their own brand, we stepped in with an exciting new face for their Web site, promotional materials and presentations.

This new look is centered around an abstract metaphorical representation of a "system" at work, taking the viewer beneath the surface of Allin's services. Flash animation brings the "system" to life on their new Web site.

This device software industry leader enlisted MUELLER to develop and produce a unique and compelling mailer that would capture the attention of busy decision makers. The end goal was to inspire executives to attend a meeting where they "listen" to how Wind River solutions can benefit them, and receive a free iPod Shuffle. The association with Apple products gives an immediate sense of quality, big thinking and industry pioneering. This custom packaging arrives in a nondescript box. When opened, the red flap introduces the "listen" campaign with a hint toward the iPod headphones premium.

Online sales of contact lenses had taken a large chunk out of in-store sales for Optometrists. The Gotlenses.com Web site is Ocular Sciences answer to this shift. MUELLER was selected to further develop this new brand and incorporate it into a new user interface for the Web site. We also modified the site architecture to allow for quick access to accounts, and easy 3 step account setup for new users. The site is also used by practitioners to set up and maintain their customers' accounts.

To further develop the brand and promote this new service, we developed several items including a point-of-purchase display. It is potentially the first exposure customers get to online sales for contact lenses. The "take-away" card serves as a reminder for when they are ready to order lenses from home.

Last year we began updating MAXAMINE's brand through a series of brochures. The success of this initial work inspired our client to further integrate the new brand message and language through a new Web site and stationary system. And, the family of support materials continues to grow as we are now finishing trade show displays as well. Look for those in the next PULSE.

MUELLER Creative Director, Kyle Mueller, has released a music CD with his band "jump/cut". The music is a blend of modern and classic forms of jazz and urban music, and has received glowing reviews as well as a licensing agreement from MTV. And, of course, we had a blast designing the award winning CD packaging.

Click here to read about our recent internal brand update

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