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Two local nonprofits merged in 2004 to better serve the needs of Bay Area nonprofits by inspiring and increasing volunteerism and community leadership. The result was Hands On Bay Area (HOBA), and a new award winning identity from MUELLER. |
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We helped HOBA define key messaging, including tag line and transition statement. The "HOBA Arch" reinforces their global community philosophy through its use across all materials. In keeping with the theme of community responsibility, we specified recycled paper stock and inks for HOBA materials. |
