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Winning a spot in Fortune magazine's list of "100 best companies to work for" is a victory for any company, especially when you are the 16th largest company in the US.
The goal of the materials we developed for McKesson was to do just that by creating an engaging narrative about their culture using stories and visuals submitted by employees. We developed an interactive CD-ROM with a companion booklet, and a packaging system that |
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tied all the presentation elements together in a big "McKesson orange" box - not something to be overlooked.
The booklets we developed for this project were so popular in-house at McKesson that they have found new life as recruitment tools. They are now on their third print run. |
