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OK we confess, we throw the inserts in the recycling on Sunday morning too. Mervyns employed multiple design firms to develop compelling designs around their sales events to change such thoughtless behavior. We are very pleased to have been chosen to help in this effort. |
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The goal with these sales event inserts and mailers is to associate the excitement of winning (MEGA Lotto) with Mervyns MEGA sale. The difference being, with the Mervyns sale, everyone is a winner! |
