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Being the largest window manufacturer in the Western United States means your brand has to reach a very diverse audience. Architects, building professionals, dealers and consumers each look at windows from a different point of view. Our challenge was to communicate the technical specifications to the builder and architect, and the inspiration and emotional connection to the homeowner. |
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We applied this new brand approach to product brochures, trade advertising, in-store literature and promotional materials.
The outcome is a strong, identifiable brand that is easy to adapt to print and digital applications and helps sell multiple product lines to Milgard's existing and future customers. |
