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Working with Gallo was an intoxicating experience for the MUELLER team. No, we didn't get free samples. What we did get was creative freedom to develop provocative and award winning collateral campaigns for two of their brands, Rancho Zabaco and McWilliams. |
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McWilliams
With its roots firmly planted in Australia, the McWilliams family of wines was the perfect candidate for adventurous collateral with a cheeky sense of humor. From an outer sleeve map that features Australia on TOP of the world, to an embossed "travel journal" interior, MUELLER created an entertaining travel experience that invites viewers to indulge their inner adventurer. |
