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Working with Gallo was an intoxicating experience for the MUELLER team. No, we didn't get free samples. What we did get was creative freedom to develop provocative and award winning collateral campaigns for two of their brands, Rancho Zabaco and McWilliams. |
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Rancho Zabaco
This fiery, full-bodied zinfandel now has strong collateral to convey its intensity. An oversized booklet brimming with lush, deep red imagery takes viewers on a journey that answers the question "what is big & bold?" A custom-designed, red velvet slipcase that beckons to be touched brings the richness of the experience to life. |
