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The probability of successfully launching a new publishing company is, well, almost improbable. Even with the right product, complex distribution and saturation of the market make good branding a crucial ingredient for success.
Improbability Press, a publisher of technology training manuals, asked us for a different type of Corporate ID based on their slightly quirky name. |
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Inverting the letter "i" in their logo and varying colors depending on use, medium and environment were a few playful ways to communicate that this is not your typical publishing company.
Additional work completed includes a Web site, catalogs and book covers. For Improbability Press, the future doesn't look quite so improbable after all. |
