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Our first challenge from Bay Networks was naming and logo development for a new division focusing on the small office/home office networking product market. What we developed was a fun and effective brand that helped put the NETGEAR division into the number two position in three short years.
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The "NETGEAR Guy" gave this technology a warm fuzzy feel and helped it stand out on the shelves and against the competition.
Since this initial work, we have helped NETGEAR introduce dozens of new products internationally through packaging, advertisements, data sheets, collateral and product graphics.
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